When legacy music tech company Cinesamples launched their newest product, Musio, launched their newest product they needed a fresh perspective to help them adapt to the modern world of music creation. As Director of Brand Marketing and eventually CEO, I helped guide the company to exponential growth and their first profitable year in 3 years.

Nashville based Music Tech startup, Artiphon, had a knack for coming up with new and innovative ways to make music. Imaginative and quirky, Artiphon's instruments were often unfamiliar, breaking the norms of what we've come to expect from a traditional "instrument." As Marketing Art Director I lived in the space between the company and the public, making content and creating a brand that bridged the gap between Artiphon's ideas and the audience's reality.

In 2019 Artiphon released Orba, the first new product since the company's launch four years earlier. Orba was a completely different direction for Artiphon and it aimed to do big things, despite its small form factor. Feeling at home on the Kickstarter platform, Artiphon chose to launch the product there, and we (the marketing team) embarked on a 6-week mad dash to pull off went on to become a record breaking crowdfund campaign.

After years of brand and content creation I wanted to test a simple hypothesis: Honest, vulnerable, value-based content is king. In March of 2023 I launched "The Art of Sucking at Music," a YouTube series that leaned on my background in brand, content creation, and music to tell relatable stories and encourage creatives to keep creating. I fully expected it to flop at first, and I was pleasantly surprised when it didn't.